Our Commitment to Your Privacy

Welcome to etiquely. We value your privacy and want to be transparent about how we collect, use, and protect your information. This privacy statement explains our practices regarding data collected through our website and services.

What This Statement Covers

This statement explains:

  1. What information we collect and how we use it
  2. How we protect your information
  3. Your choices regarding your data
  4. How to contact us with questions or concerns

Information We Collect

Subscription Information

When you subscribe to etiquely, we collect:

  • Your name and email address
  • Payment information (processed securely through Stripe)
  • Your subscription preferences and membership details

Website Usage Information

We may automatically collect:

  • Usage data such as pages visited and time spent on our site
  • Device information including browser type and operating system
  • IP address and approximate location data
  • Referral information showing how you found our site

Communications

If you contact us, participate in surveys, or interact with our content, we may collect:

  • Email communications and correspondence
  • Survey responses
  • Comments and feedback on articles or newsletters

How We Use Your Information

We use the information we collect to:

  • Provide and manage your subscription
  • Deliver content and resources to you
  • Improve our website and educational materials
  • Respond to your questions and requests
  • Send you updates about etiquely (with your permission)
  • Better understand our audience to enhance our content

Ghost CMS Platform

etiquely is hosted on Ghost, a content management system designed for professional publications. This section outlines specific privacy information related to our use of the Ghost platform.

Ghost Data Processing

Ghost processes certain data on our behalf, including:

  • Member/subscriber account information
  • Email addresses for newsletter delivery
  • Payment information (which Ghost processes through Stripe)
  • Site analytics and performance data
  • Comments and interactions (if enabled)

Ghost's built-in analytics may collect anonymized information about how subscribers interact with our content, including open rates, click rates, and other engagement metrics.

Ghost and Cookies

Ghost uses essential cookies to maintain core functionality such as:

  • Session management and authentication
  • Security features and fraud prevention
  • Member area access and preferences
  • Newsletter and subscription management

These cookies are necessary for the proper operation of our subscription service and member areas.

In addition to Ghost's essential cookies, etiquely may use cookies and similar technologies to enhance your browsing experience. These cookies may:

  • Remember your preferences
  • Understand how you use our site
  • Enable certain features and functionality
  • Improve the relevance of content you see

You can manage cookie preferences through your browser settings, though disabling cookies may limit certain features of our site.

Data Security

We implement appropriate security measures to protect your information, including:

  • Secure hosting and data storage through Ghost's platform
  • Encryption of sensitive information
  • Limited access to personal information
  • Regular security assessments

Third-Party Services

We work with trusted third-party services to operate our website and subscription service:

Ghost CMS

Our publication is powered by Ghost, which provides our content management system, membership, and newsletter functionality. Ghost's use of your data is governed by their Privacy Statement.

Stripe

Ghost integrates with Stripe for payment processing. When you subscribe:

  • Your payment information is collected and processed directly by Stripe
  • We do not store full payment details on our servers
  • Stripe's use of your information is governed by their Privacy Statement

Other Services

We may also use:

  • Email service providers to deliver additional communications
  • Analytics tools to improve our service
  • Social media platforms if you interact with our content there

International Data Processing

Ghost may process and store your information on servers located outside your country of residence. By using etiquely, you consent to the transfer of information to countries outside your country of residence, which may have different data protection rules.

Your Choices and Rights

You have several rights regarding your personal information:

  • Access or update your information by contacting us
  • Manage your subscription preferences through your member account
  • Opt out of marketing communications via the unsubscribe link
  • Request deletion of your account information

To exercise these rights, please contact hello@etiquely.com.

Children's Privacy

Our services are not intended for individuals under 13 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us to have it removed.

Changes to This Statement

We may update this Privacy Statement periodically. When we make significant changes, we will notify you by email or through a notice on our website. Your continued use of etiquely after such updates constitutes acceptance of the revised statement.

Contact Information

If you have questions about this Privacy Statement or our privacy practices, please contact us here.

Last Updated: April 28, 2025